7 Steps To Successfully Launch A Beverage Brand

Posted by on May 18, 2017 in Blog

7 Steps To Successfully Launch A Beverage Brand

When it comes  to starting a beverage company, the first thing you need to consider is “Why are you doing this?”.  If getting rich is the sole motivation, you’re 20 years too late. The market is over-saturated with beverages. What makes your drink different? What will inspire someone to choose it over the well-marketed and established competition brands? Maybe you have developed the most amazing drink you ever created and while that’s all well and good, the simple fact of the matter is that many great drinks never make it into the stores and many don’t sell very well, even if they do make it  to the shelves. A beverage’s taste is only one factor that will determine its ultimate success. Competition, unexpected delays, expensive marketing, ingredient availability, lower than expected profits and income; these are just a few of the problems you’ll encounter, so to increase your product’s changes of success, it’s important to have a well conceived plan that is “7 Steps To Successfully Launch A Beverage Brand”. These Seven Basic Steps will help insure your success. . . 1.)  Market Research 2.)  Define your u.s.p., brand, and key benefits 3.)  Develop a Distribution Plan 4.)  Create a Consumer Marketing Plan 5.)  Refine your message 6.)  Make your pitch 7.)  Launch 1.) Market Research Market research starts with keen observation and knowing your competition. When you see similar products in stores, take note of their placement, packaging, and marketing. What section are the products in? What other products share the shelf? Ask the store managers who their suppliers are. Where are these stores located and what types of communities are the in? How are products perceived by different demographics?  There is a wealth of information available online about trending markets and product category forecasts, but it’s always a good practice to combine this data with real world in order to comprehend the Big Picture. 2.) Define your ‘unique selling points’, brand and key benefits Your product is virtually guaranteed to fail if you can’t define why your product is unique and why people need to have it! Defining your target market is crucial to your product’s success. Even if you think your product is for everyone, Realistically your product will have a much better chance of success if you are able to pinpoint the demographic you are aiming for and focusing on the people most likely to love/need/want and praise your product once they’ve tried it. Never underestimate the power of ‘word of mouth’. Being authentic, original and a true fan of the product will get you much further than catering to the market as a whole. Defining exactly who your product is for and its key benefits will make it much easier moving forward, especially when you need to explain to distributors, stores and consumers why they need to try your product. Packaging is also crucial as it’s your...

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