Posted by Joseph Erndt on Jun 30, 2017 in Blog
Everyone has heard content is King. However, it is the most misleading advice that so many of us fall victim to. Yes good content is important but even the most perfectly written article that doesn’t appeal to your audience, isn’t useful to your audience or doesn’t get seen by your audience is really just a waste of time. So we are going to go through these three issues to really make sure your content has the best chance to go viral and provide a return on your investment. How to make content that appeals to your target audience It can be a daunting task to just sit down come up with something your audience wants to know and then put the answer together in it compelling way to captivate your audience. there are a couple trips that make this much easier. 5 question to help you come up with tons of content topics. Now that you have a topic think about the things that you always explain to your customers on those topics. There are many questions you answer so many times in your business that you think it is done to death but what you don’t realize is many potential customers have never heard it before and may be looking for exactly that. Do some research and make sure that you are being helpful to rightly educate potential customers and they will see you as an authority in your field. picking the right headline How with the perfect article written what are you going to call it? Here are some templates to creating a headline that will capture an audience. Now the best way to use great content is part of an inbound marketing strategy. There is to much to say about inbound marketing here but you can check out ****article**** Now that you have killer content, here are some things you can do to make sure it is seen. What is inbound marketing? Instead of an ad that someone may not understand exactly what you were doing or how it can help them you will be sharing content that customers can see the direct benefit and understand your product or service. Traditional marketing may not have the benefits to new businesses need. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. Providing information they want instead of ads they avoid. Is Inbound Marketing Right For your Business? If a big part of your product or service is knowledge or information. Something people may need to learn more about or are interested in researching then most likely your business is a great candidate for inbound marketing. This can give the greatest benefits to high ticket items such as consulting, digital...
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Posted by Joseph Erndt on Jun 17, 2017 in Blog
Effective Social Media Marketing requires having followers. If you are putting out the best content you can but do not have the audience to share and like it then may be disappointed with your results. The three golden rules to social media are simple. 1. Know Your Audience – share content they are looking for 2. Engage Your Audience – you are talking with your audience not at them 3. Be Consistent – success requires patience, consistency and genuine interest For more best practices, tips and tricks to social media success check out our ebook. Simple task to 1. Add share buttons to your website and individual blog post: Make sure that if you have great shareable content that you make it easy for readers to share on their favorite social media platform. Tweetmeme allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, so that would help you get more followers. 2. Create original and relevant content: Be creative and find ways to delight your potential audience with content that fills a need, solves a problem, or something purely for enjoyment that they can share. 3. Reach out to influence’rs: Influencers in your niche can be powerful friends in growing your business. Commenting, sharing, liking their content also tag or mention them to start to build a relationship. As you build rapport they may start to share your content. Offering them free samples or special promotions is a great way to get them to mention you to their audience. 4. Invite followers: One of the simplest ways to get people to follow you is to ask. Start with employees, vendors, clients, customers, and personal friends.Start with a friendly email to let them know about your social media pages. You can also invite them directly on those platforms after to make it easy for them to accept. 5. Reshare other people’s content: Share posts, images, and tweets your audience will love from businesses and individuals in your niche , and they’ll be more likely to share yours. 6. Use what is works: Look at your own content and from your competitors and influencers to find what post are getting the most likes and shares. These posts will also get you the most page followers if you can create more like them. 7. Be responsive: you are not just talking at your customers on social media. You are engaging them. Be sure to respond to their comments, questions and even complaints to show you are true to your values and your audience will grow. 8. Offer incentives: Gain followers by offering exclusive discounts, or coupon codes, also by giving away free product samples or prizes for new fans or followers. 9. Go find your audience: You don’t have to wait for followers to find you, you can go out and find them. 10. Cross-promote:...
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Posted by Joseph Erndt on Jun 2, 2017 in Blog
Many of you have already seen the TED talk by Simon Sinek called “Start with Why.” If you haven’t yet, I highly recommend it. The core message is that people care more about businesses’ beliefs and core values then what they offer. Examples of this appear all around us when businesses seem to pop out of nowhere and start to take over a market that many believed couldn’t be competed against. This concept is especially true when it comes to the natural market. Authenticity starts from the beginning and should ring through all aspects of your business if you ever hope to succeed. It is more important than ever to not only have a great product but to understand why anyone should care. Why are you bringing this product to market? If your reason is to make money, it is easy to see why people won’t care. If your reason is authentic, like wanting to solve a problem, challenge a status quo or fulfilling a demand, then that is something people can get behind. Your message needs to convey that. Message mapping your why? A message map is a process used to create compelling, relevant messages for various audience segments and for organizational alignment. A message map is a visual representation of your idea on one piece of paper. It is a powerful tool to help you pitch your message. Step 1: At the center of the message map will be your core value proposition. If you cannot define your brand within 21 words with a core value proposition, then you need to refine and define your brand. There are a million things that may make your brand unique, but there is one key reason that your business is different. The more time you spend defining this message, the easier it will be for people to understand why your business is different. If your message is not authentic, then people will see that, and you will join the ranks of the billions of products that didn’t make it. The core value proposition will be the one thing, above all else, that you want people to take away from your product. If you can’t define it in under 140 characters, then you can’t expect people to easily understand your message in the seconds it will take them to make up their mind to either explore further or to write it off and go on to the next product. Step 2: Support your core value proposition with three supporting messages. If you are not familiar with the rule of thirds, then I highly recommend you read our article “The Rule of Three.” These key supporting messages are essential to your core values. Step 3: Your core value proposition is in the center of the page with your three supporting messages below. Now you will want to reinforce your three supporting messages with three sub-points such...
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