Posted by Joseph Erndt on Jul 30, 2017 in Blog
Where should you be spending your marketing budget. 2017 Marketing guide for everyone Business owners get bombarded my marketing calls, emails, mailers, visits and ads all day long. They all claim to be the best option with the best results and the best match for you but how can this be? The truth is that each method serve different purposes and understanding your needs, budget, and target audience is the only way to really know what method or rather combination of methods will be best for your business. First things first let’s talk goals. If you need fast sales and lots of leads you will be taking a different approach then if you want to build long term customer base and brand awareness. This can seem confusing but lets jump into a quick example. Say you have a garage door business and you run an ad on t.v. a lot of viewers may not immediately need your service and you may not see a direct return on investment right away. However over time the audience watching will remember your ad next time they need your service or when a friend is in need of your services. Now lets look look at google ads. Someone searching for your services will see your ad above natural results and can get quick business for you but overall a very small few will become aware of your brand. Trying different things and experimenting is important to finding your perfect approach. You have to not be afraid to fail and except that not everything will be perfect but you will miss every shot you don’t take. It is important to know the differences between Branding and Direct-Response. While some techniques offer immediate revenue they may not help your business in the long run. Lets start by listing the different options and their strengths and weaknesses. We will also rank them by the cost, reach, targeted, branding, short term/long term. traditional mediums finally here is a break down of the cost and What’s the most cost effective way to advertise? We have found that SEO, PPC, Email and content marketing are the most cost effective way to reach your audience but we still feel that businesses benefit greatly from traditional tangible advertising. We have always had the best luck with a combination of techniques done really well then doing just one perfectly or trying to do a little bit of everything and not committing. The more you know about your competitors and your ideal customers the better idea you will have of what methods to use. If you offer a high end product or service or something that customers tend to do a lot of research on before buying we highly recommend implementing a full inbound marketing Strategy. What’s the Most Cost-Effective Way to Advertise Nationally? Based on our findings, we feel that SEO, PPC...
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Posted by Joseph Erndt on Jul 15, 2017 in Blog
What is inbound marketing? Instead of an ad that someone may not understand exactly what you were doing or how it can help them you will be sharing content that customers can see the direct benefit and understand your product or service.Traditional marketing may not have the benefits to new businesses need. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. Providing information they want instead of ads they avoid. Is Inbound Marketing Right For your Business? If a big part of your product or service is knowledge or information. Something people may need to learn more about or are interested in researching then most likely your business is a great candidate for inbound marketing. This can give the greatest benefits to high ticket items such as consulting, digital goods,real estate, and anything that customers tend to research heavily and tend to make up their minds before even connecting with the sellers. Products and services that customer’s may need to research several types of solutions before researching products/services to find out if they are buying the right one and they are getting what they need. Successful use of inbound marketing requires extensive research of our industry and competitors, what people are saying about them, which one best matches what we need. By finding who your idea clientele is, where they find and discuss their information and what solution they are looking for, you will be able to provide insight in the places they already frequent and are most willing to listen. Long research cycles leading them to seeing your product or service as an investment not a cost. Inbound marketing works so well because now businesses that are researching the problem they are having or solution they are interested in on your website. In the end, they are not only informed about the topic giving you authority, butit also positions you as an expert on the subject. Best techniques to use inbound marketing to make huge sales As the name suggest inbound marketing allows businesses to organically connect with their ideal customers by offering them the information they are looking at the early stages of the buying process. As they may just be looking for answers, curious about their options or just idle interest, or not even sure of what the problem is, they may also find out the benefits of services that they could never have realized in a static ad or 20 second commercial. As one answer often leads to another question,you offer them more on your site, bringing them inbound to being a customer. The best blog post are the ones that answer the questions that you have to answer multiple times every day in your business. Even though...
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