Inbound Marketing Guide
What is inbound marketing?
Instead of an ad that someone may not understand exactly what you were doing or how it can help them you will be sharing content that customers can see the direct benefit and understand your product or service.Traditional marketing may not have the benefits to new businesses need. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. Providing information they want instead of ads they avoid.
Is Inbound Marketing Right For your Business?
If a big part of your product or service is knowledge or information. Something people may need to learn more about or are interested in researching then most likely your business is a great candidate for inbound marketing. This can give the greatest benefits to high ticket items such as consulting, digital goods,real estate, and anything that customers tend to research heavily and tend to make up their minds before even connecting with the sellers. Products and services that customer’s may need to research several types of solutions before researching products/services to find out if they are buying the right one and they are getting what they need. Successful use of inbound marketing requires extensive research of our industry and competitors, what people are saying about them, which one best matches what we need. By finding who your idea clientele is, where they find and discuss their information and what solution they are looking for, you will be able to provide insight in the places they already frequent and are most willing to listen. Long research cycles leading them to seeing your product or service as an investment not a cost.
Inbound marketing works so well because now businesses that are researching the problem they are having or solution they are interested in on your website. In the end, they are not only informed about the topic giving you authority, butit also positions you as an expert on the subject.
Best techniques to use inbound marketing to make huge sales
As the name suggest inbound marketing allows businesses to organically connect with their ideal customers by offering them the information they are looking at the early stages of the buying process. As they may just be looking for answers, curious about their options or just idle interest, or not even sure of what the problem is, they may also find out the benefits of services that they could never have realized in a static ad or 20 second commercial. As one answer often leads to another question,you offer them more on your site, bringing them inbound to being a customer.
The best blog post are the ones that answer the questions that you have to answer multiple times every day in your business. Even though it is something you have explained to death there are many people who may have never heard it.
What questions do people have about our business and what kind of things people need or want to know before buying? Try to use it as a magnet to bring customers in but once you have them don’t just let them go. As the customer follows from his usual sites to your platform to find out more, they may still only be at the early stages of their research in the buying process. This is a great opportunity to offer them an incredible useful eBook for free if they enter their email. At every stage of the prospect moving inbound toward being a customer they should be offered the chance to get started right away or contact you directly if they are already far enough along in their purchase decision but also allow them to early stage prospects to get the answers they need before making a purchase.
eBooks providing free information across the web is a great way to educate customers and draw them in. Once they have found the information they are looking for you may provide additional more comprehensive information they would really find useful in an ebook and instead of just giving in it away asking for an email.
Producing an ebook – 10-12 page providing exactly what people need to know to be an informed buyer.
Finding a topic. As an expert in your field your experience walking customers through a sell should give you a good idea about what to put in your eBook. When you first tell someone about your business, what are the questions that usually first come up?
Being erratic or inconsistent will weaken your credibility so be sure you invest the proper amount of time and energy into seeing the full benefits of inbound marketing.