Effective Social Media Marketing

Posted by on Jun 17, 2017 in Blog

Effective Social Media Marketing

Effective Social Media Marketing requires having followers. If you are putting out the best content you can but do not have the audience to share and like it then may be disappointed with your results. The three golden rules to social media are simple. 1. Know Your Audience – share content they are looking for 2. Engage Your Audience – you are talking with your audience not at them 3. Be Consistent – success requires patience, consistency and genuine interest For more best practices, tips and tricks to social media success check out our ebook. Simple task to 1. Add share buttons to your website and individual blog post: Make sure that if you have great shareable content that you make it easy for readers to share on their favorite social media platform. Tweetmeme allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, so that would help you get more followers. 2. Create original and relevant content: Be creative and find ways to delight your potential audience with content that fills a need, solves a problem, or something purely for enjoyment that they can share. 3. Reach out to influence’rs: Influencers in your niche can be powerful friends in growing your business. Commenting, sharing, liking their content also tag or mention them to start to build a relationship. As you build rapport they may start to share your content. Offering them free samples or special promotions is a great way to get them to mention you to their audience. 4. Invite followers: One of the simplest ways to get people to follow you is to ask. Start with employees, vendors, clients, customers, and personal friends.Start with a friendly email to let them know about your social media pages. You can also invite them directly on those platforms after to make it easy for them to accept. 5. Reshare other people’s content: Share posts, images, and tweets your audience will love from businesses and individuals in your niche , and they’ll be more likely to share yours. 6. Use what is works: Look at your own content and from your competitors and influencers to find what post are getting the most likes and shares. These posts will also get you the most page followers if you can create more like them. 7. Be responsive: you are not just talking at your customers on social media. You are engaging them. Be sure to respond to their comments, questions and even complaints to show you are true to your values and your audience will grow. 8. Offer incentives: Gain followers by offering exclusive discounts, or coupon codes, also by giving away free product samples or prizes for new fans or followers. 9. Go find your audience: You don’t have to wait for followers to find you, you can go out and find them. 10. Cross-promote:...

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Brand Authenticity is Critical to Consumer Product Success

Posted by on Jun 2, 2017 in Blog

Brand Authenticity is Critical to Consumer Product Success

Many of you have already seen the TED talk by Simon Sinek called “Start with Why.” If you haven’t yet, I highly recommend it. The core message is that people care more about businesses’ beliefs and core values then what they offer. Examples of this appear all around us when businesses seem to pop out of nowhere and start to take over a market that many believed couldn’t be competed against. This concept is especially true when it comes to the natural market. Authenticity starts from the beginning and should ring through all aspects of your business if you ever hope to succeed. It is more important than ever to not only have a great product but to understand why anyone should care. Why are you bringing this product to market? If your reason is to make money, it is easy to see why people won’t care. If your reason is authentic, like wanting to solve a problem, challenge a status quo or fulfilling a demand, then that is something people can get behind. Your message needs to convey that. Message mapping your why? A message map is a process used to create compelling, relevant messages for various audience segments and for organizational alignment. A message map is a visual representation of your idea on one piece of paper. It is a powerful tool to help you pitch your message. Step 1: At the center of the message map will be your core value proposition. If you cannot define your brand within 21 words with a core value proposition, then you need to refine and define your brand. There are a million things that may make your brand unique, but there is one key reason that your business is different. The more time you spend defining this message, the easier it will be for people to understand why your business is different. If your message is not authentic, then people will see that, and you will join the ranks of the billions of products that didn’t make it. The core value proposition will be the one thing, above all else, that you want people to take away from your product. If you can’t define it in under 140 characters, then you can’t expect people to easily understand your message in the seconds it will take them to make up their mind to either explore further or to write it off and go on to the next product. Step 2: Support your core value proposition with three supporting messages. If you are not familiar with the rule of thirds, then I highly recommend you read our article “The Rule of Three.” These key supporting messages are essential to your core values. Step 3: Your core value proposition is in the center of the page with your three supporting messages below. Now you will want to reinforce your three supporting messages with three sub-points such...

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7 Steps To Successfully Launch A Beverage Brand

Posted by on May 18, 2017 in Blog

7 Steps To Successfully Launch A Beverage Brand

When it comes  to starting a beverage company, the first thing you need to consider is “Why are you doing this?”.  If getting rich is the sole motivation, you’re 20 years too late. The market is over-saturated with beverages. What makes your drink different? What will inspire someone to choose it over the well-marketed and established competition brands? Maybe you have developed the most amazing drink you ever created and while that’s all well and good, the simple fact of the matter is that many great drinks never make it into the stores and many don’t sell very well, even if they do make it  to the shelves. A beverage’s taste is only one factor that will determine its ultimate success. Competition, unexpected delays, expensive marketing, ingredient availability, lower than expected profits and income; these are just a few of the problems you’ll encounter, so to increase your product’s changes of success, it’s important to have a well conceived plan that is “7 Steps To Successfully Launch A Beverage Brand”. These Seven Basic Steps will help insure your success. . . 1.)  Market Research 2.)  Define your u.s.p., brand, and key benefits 3.)  Develop a Distribution Plan 4.)  Create a Consumer Marketing Plan 5.)  Refine your message 6.)  Make your pitch 7.)  Launch 1.) Market Research Market research starts with keen observation and knowing your competition. When you see similar products in stores, take note of their placement, packaging, and marketing. What section are the products in? What other products share the shelf? Ask the store managers who their suppliers are. Where are these stores located and what types of communities are the in? How are products perceived by different demographics?  There is a wealth of information available online about trending markets and product category forecasts, but it’s always a good practice to combine this data with real world in order to comprehend the Big Picture. 2.) Define your ‘unique selling points’, brand and key benefits Your product is virtually guaranteed to fail if you can’t define why your product is unique and why people need to have it! Defining your target market is crucial to your product’s success. Even if you think your product is for everyone, Realistically your product will have a much better chance of success if you are able to pinpoint the demographic you are aiming for and focusing on the people most likely to love/need/want and praise your product once they’ve tried it. Never underestimate the power of ‘word of mouth’. Being authentic, original and a true fan of the product will get you much further than catering to the market as a whole. Defining exactly who your product is for and its key benefits will make it much easier moving forward, especially when you need to explain to distributors, stores and consumers why they need to try your product. Packaging is also crucial as it’s your...

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How to get your competitors facebook fans – competitive research

Posted by on Apr 30, 2017 in Blog, Competitive Research, Southern California SEO Services

How to get your competitors facebook fans – competitive research

Facebook has a huge wealth of visitors, many of which may be your ideal clientele, but how do you make them your fans? There is no making them like you button but just like in the real world, there are things you can do to attract new friends and requisition friends from your competitors if done right. Competitive research is critical to social media success. First of all it is very important to understand that not all fans are created equally. Fans do little to no help if they are not actively engaging with your business. You want to find friends that are socially active for example, regularly commenting, sharing, or liking wall posts. The more your fans are engaging with you the more facebook shows more of your content to potential fans. How to find your competitions most influential fans? There are many paid and free competitive research tools available online to help you achieve this goal but for this post we will be focusing on http://www.fanpagekarma.com/ . This tool will allow us to get valuable insights about your facebook page and also your competitions. There is a lot you can do with all of this insight in planning and executing your marketing plan but we will just be covering how to find your competitions most influential fans. You will enter your id or fan page name and sign into a free account with your facebook account. Then you will be taken to the dashboard and benchmarking tab. Again there is a lot of valuable information here that you can do a lot with but for this post we will be selecting the insights tab from the top navigation bar. Here you can enter the name or ID of a fan page that you want to get insights about. After you have added the sights you wish to work with you can select that page from the “my dashboard” section. Then scroll down to “Detailed Analytics” and select influencers from the tab bar. Below you will be shown who the biggest influencers of the page are. These are the fans that matter. These are the fans that are liking, sharing and commenting on post. One of these fans can be worth more than 100 normal fans and that is where we will focus. Dig a little deeper We can select individual influencer and see what they have been doing. This is a critical step to getting your competitors fans to fallow your page. You need to note their interest and what they are sharing. Do they only share your competitor’s posts that are images? Videos? Links? Questions? Offers? Etc? This information is so important for the next step. competitive research allows you to gain the upper hand. Making friends You may have heard the old saying. You only get one chance to make a good impression. Well that...

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Your Website Is A Brand Ambassador – Southern California Web Design

Posted by on Apr 25, 2017 in Blog, Southern California Web Design

Your Website Is A Brand Ambassador – Southern California Web Design

    Southern California Web Design – Your customers are looking for you on the internet. When they Google your company name, what will they find? Will they find a sleek, professional website, fully functional and mobile optimized? Or will they find page after page of your name mentioned on other websites, or worse, a sloppy cobbled together website you threw out there just to have an internet presence? If your answer was the latter, then read on to find out why businesses in California, and across the globe, are looking more closely at web design. It’s important to think about your website as an ambassador to your brand, because to many consumers it will make up 100% of their first impression of you. When people look at your website, what do you want them to think and feel about your company? In order to get the right message across, and to create a website that not only draws people in but keeps their attention, you’re going to need a great web designer. You’re a business owner, not a computer programmer. So let the experts take over and create something your industry can be proud of. Using a web designer in California, such as Your Design World, will guarantee that you get a fully thought out website that integrates style, fun, SEO and mobile optimization. Make sure your company is putting their best foot forward when potential customers stumble upon your website on their computer, phone or tablet. It’s time to stop thinking of your website as a vehicle for giving out your phone number or a store front just to sell products. Your website is a huge player on your team, out there in the muck day in and day out, promoting your image and making sure you have a steady stream of read, willing and able buyers! Your Design world are your Southern California Web Design expert. We offer the best Southern California Web Design services you can find for a fraction of the cost. Check out our portfolio, find out more about Southern California Web Design services or even request a quote at YourDesignworld.com купить кресло...

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