The 2015 SEO Guide That Everyone Can Follow
Last year, 2015, brought some of the largest changes in SEO and Google search engine ranking that the world has ever seen. As websites and information found on the internet are becoming more and more a part of our everyday lives, the way we search for that information and our expectations of what we will find when we get there are also evolving. In the past, websites raced to the front pages of search results based solely on keywords and a whole lot of random links. This led to an overabundance of useless web pages that cluttered up our information highway. Websites that were fast and loose with their SEO practices paid a heavy price over the last few years as Google radically changed how it ranked pages. Only the sites with natural keywords and truly high quality, relevant content could survive. Now it is more important than ever to build your website from the ground up with the new world order of SEO in mind. Website design and SEO experts like Your Design World of Southern California can help you build an authority website that ranks like a Pro. First, a look back at the most recent radical changes put forth by media giant Goggle. Panda: First released in 2011, Panda was updated again in 2013 with an emphasis on cutting out keyword spam and helping direct website owners towards creating high quality content. Penguin: 2013 saw updates 2.0 and 2.1 to their algorithm filer that sank websites with spammy links and punished websites that did not comply. This made website owners a lot more cautious about who they linked to and who was linking to them. Hummingbird: Make way for the big guy! Hummingbird wasn’t a simple update to an existing filter but was a complete overhaul of the entire search engine algorithm. With Hummingbird in place web developers found out that social media is the new king, and that short keywords are just about dead. The new search algorithm focuses on long tailed keywords and semantic search terms and puts a heavier emphasis on social sharing than ever before. The 4 Most Important Factors for SEO in 2015 While the rules are geared towards natural searching and useful content, that does not mean that SEO practices are “dead.” In fact, they might just be more important than ever, although their priorities have changed. Getting within the first few pages of a Google search in 2015 will heavily rely on these four factors: 1. Content and Authority 2. Linking Practice 3. Social Triggers 4. Mobile Responsiveness Each one of these topics can help you build up the credibility of your website in the eyes of Goggle. Your SEO manager can help you develop and monitor your SEO practices for maximum results. Say Something Important, With Authority In the world of semantic searching the only thing that’s going...
Read More »
Recent Comments