Effective Social Media Marketing
Effective Social Media Marketing requires having followers. If you are putting out the best content you can but do not have the audience to share and like it then may be disappointed with your results. The three golden rules to social media are simple.
1. Know Your Audience – share content they are looking for
2. Engage Your Audience – you are talking with your audience not at them
3. Be Consistent – success requires patience, consistency and genuine interest
For more best practices, tips and tricks to social media success check out our ebook.
Simple task to
1. Add share buttons to your website and individual blog post:
Make sure that if you have great shareable content that you make it easy for readers to share on their favorite social media platform. Tweetmeme allow you to add RT @YOURUSERNAME to the end of each tweet shared from your site, so that would help you get more followers.
2. Create original and relevant content:
Be creative and find ways to delight your potential audience with content that fills a need, solves a problem, or something purely for enjoyment that they can share.
3. Reach out to influence’rs:
Influencers in your niche can be powerful friends in growing your business.
Commenting, sharing, liking their content also tag or mention them to start to build a relationship. As you build rapport they may start to share your content. Offering them free samples or special promotions is a great way to get them to mention you to their audience.
4. Invite followers:
One of the simplest ways to get people to follow you is to ask. Start with employees, vendors, clients, customers, and personal friends.Start with a friendly email to let them know about your social media pages. You can also invite them directly on those platforms after to make it easy for them to accept.
5. Reshare other people’s content:
Share posts, images, and tweets your audience will love from businesses and individuals in your niche , and they’ll be more likely to share yours.
6. Use what is works:
Look at your own content and from your competitors and influencers to find what post are getting the most likes and shares. These posts will also get you the most page followers if you can create more like them.
7. Be responsive:
you are not just talking at your customers on social media. You are engaging them. Be sure to respond to their comments, questions and even complaints to show you are true to your values and your audience will grow.
8. Offer incentives:
Gain followers by offering exclusive discounts, or coupon codes, also by giving away free product samples or prizes for new fans or followers.
9. Go find your audience:
You don’t have to wait for followers to find you, you can go out and find them.
If you are using multiple social media sites, you can periodically promote them to your fans on other sites. You can even incentive followers from one to like your page on another with exclusive content and special offers
11. Tell your Story:
Part of building relationships is letting others get to know more about why you do what you do and stories are the perfect vessel to connect and engage with others.
12. Diversify and test:
posting regularly is important but it is important to offer a variety of content and promotions to engage your audience. After trying everything go back and see what worked and what didn’t but you will miss every shot you don’t take.
13. Link to your social accounts everywhere:
Your website, your contact form, your social media accounts and anywhere you are online is a place to help your potential audience connect with you. O not miss any opportunity to build your audience by adding links to your social media accounts everywhere
email signatures, commenting signatures and even business cards should all make it easy for people to find out more about what you have to say.
15. Answer questions on abandoned Facebook Pages:
You’d be surprised at how many big brands have massive numbers of Facebook fans, and yet virtually ignore the questions and comments these fans leave. Talk with them not at them, without sounding like an advertisement although it is important to answer as your business.
16. Be a source of trending content and breaking news: Set up Facebook Interest lists and follow leading industry sources on Twitter, and then share breaking news with your followers.
17. Boost your post:
Once you have a handle on your social media marketing you can expand your reach by boosting your post to a larger audience. Each social media platform offers different ways to target your post at your ideal customers to get the most out of your investment.
18. Streamline your efforts:
It is better to do a couple social media networks well then to sporadically post on all the major networks. Having a strategy and a schedule will help you get more followers then having the best content. Hide certain post from non-followers and create post to let them know what they are missing. Engage and delight your audience. Create an invite a friend tab or periodically ask followers to suggest your page to a friend. It is also a good idea to add a like box straight from your best content.
19. Traditional marketing:
If your business is still using traditional marketing, you should include links to your social media profiles. You can even track their success by offering special coupon codes or trackable links to your ads.